# Clipyard > Clipyard is an AI UGC video ad generator — an AI content agent that researches a niche, casts a consistent AI avatar or digital-twin character, generates UGC-style video ads and slideshows, and publishes them to social platforms on autopilot. ## Core Features - AI Avatar & UGC Video Generation: 100+ AI avatars, talking avatars, gesture avatars, and product-in-hand avatars from a script or prompt - Digital-Twin Characters: a consistent, custom AI character that appears across a brand's videos - AI Slideshow Generator: image-based slideshow ads for TikTok, Instagram, and LinkedIn - Auto-Edit Pipeline: turns raw talking-head footage into a captioned, zoomed, b-roll-cut final render using built-in or custom style presets - Ad & Social Intelligence: trend and inspiration feed surfacing trending content and competitor ads across TikTok, Instagram, LinkedIn, and YouTube - Social Automation: scheduling and auto-posting to connected TikTok, Instagram, LinkedIn, YouTube, Facebook, Pinterest, X, and Threads accounts - Canvas Editor: node-based workflow editor for chaining AI models into multi-step generation pipelines - MCP Server: 17-tool Model Context Protocol server (Streamable HTTP) for AI agent integration - REST API: video generation, voices, and job-status endpoints ## Pricing - Essential: from £39/month (25 images, 5 videos, 1 brand) - Creator: from £67/month (50 images, 15 videos, 3 brands, priority queue) - Pro: from £147/month (100 images, 30 videos, 5 brands, team collaboration, advanced analytics) - Scale: custom pricing (max models, 3 team members included, 1:1 support) - Prices are billed in GBP; EUR and USD equivalents are shown at checkout. ## Developer Tools - MCP Server (Streamable HTTP): https://mcp.clipyard.ai/mcp — 17 tools for video/image generation, auto-editing, trends, assets, and scheduling - REST API: https://clipyard.ai/docs/api - Authentication: API key from Settings → API keys, passed as a bearer token ## Key Pages - Homepage: https://clipyard.ai - Pricing: https://clipyard.ai/pricing - AI Info (for AI assistants): https://clipyard.ai/ai-info - MCP Server: https://clipyard.ai/mcp - API Docs: https://clipyard.ai/docs/api - Alternatives & Comparisons: https://clipyard.ai/alternatives - Glossary: https://clipyard.ai/glossary - Academy: https://clipyard.ai/academy - Blog: https://clipyard.ai/blog - Full documentation: https://clipyard.ai/llms-full.txt ## Contact - Website: https://clipyard.ai - Support: help@clipyard.ai